Who We Are
Untethered Supply Co. is a British apparel brand operated as a sole trader business by Jack Davies. Our website is untetheredsupplyco.com and you can contact us at untetheredsupplyco@outlook.com.
What Data We Collect
We collect personal data in the following circumstances:
- When you make a purchase — name, email address, delivery address, and payment information (processed securely by Shopify and Stripe).
- When you sign up to our mailing list — your email address and your explicit marketing consent.
- When you browse our website — anonymised usage data via cookies (only if you have consented).
How We Use Your Data
We use your personal data only for the purposes for which it was collected:
- To process and fulfil your order, including sending order confirmations and dispatch notifications.
- To send you marketing emails about new products and drops, where you have given explicit consent.
- To comply with our legal obligations.
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
Our Data Processors
We use the following trusted third-party services to operate our business. Each acts as a data processor on our behalf under a Data Processing Agreement:
- Shopify Inc. — e-commerce platform and customer data storage. Shopify is GDPR compliant and stores data on servers within the EU/EEA. Shopify Privacy Policy.
- Stripe Inc. — payment processing. Stripe does not share payment data with us beyond what is necessary to confirm a transaction. Stripe Privacy Policy.
- Google LLC — we use Google Fonts to display typography on our website. Google may collect your IP address when fonts are loaded. Google Privacy Policy.
- Netlify Inc. — website hosting. Netlify Privacy Policy.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- The right to access the data we hold about you.
- The right to correct inaccurate data.
- The right to erasure ('right to be forgotten').
- The right to restrict or object to processing.
- The right to data portability.
- The right to withdraw marketing consent at any time.
To exercise any of these rights, contact us at untetheredsupplyco@outlook.com. We will respond within 30 days.
Data Retention
We retain customer order data for 7 years in line with HMRC requirements. Marketing subscriber data is retained until you unsubscribe or request deletion. We review and purge inactive subscriber data periodically.
Cookies
We use cookies on this website. For full details, see our Cookie Policy.
Changes to This Policy
We may update this policy from time to time. We will notify subscribers of any material changes by email. The current version is always available on this page.
Contact & Complaints
For any privacy-related queries, contact us at untetheredsupplyco@outlook.com. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).